A.P.C. is a Paris-based brand, founded in 1987. Today the label has built a following and is renowned for its modern and cool approach to menswear pieces. Taking influence from music and art, it creates classic staples of premium quality that are suitable for day-to-day wear.

Following on from last month’s charity collaboration alongside Brain Dead, Parisian label A.P.C. returns this season to showcase its upcoming Fall/Winter 2021 menswear collection. Drawing on a year of darkness and uncertainty and darkness, APC FW21 has been designed to convey a sense of optimism. While the Covid pandemic may have parked the brand’s runway shows for 2020, the good news is that its collections are looking as sophisticated as ever.

In the classic A.P.C. style, Jean Touitou offers up a mix of contemporary and classic apparel, think elasticated Kaplan chino pants and stand-out patterned sweaters epitomising comfort, heavyweight APC logo sweatshirts and hoodies more formal tailored outerwear wool Auster and Flynn macs and the new Ugo down jackets and double denim combinations oozing the brand’s quintessential dose of refinement. 

A.P.C. JACKETS             A.P.C. JEANS         A.P.C. SWEATSHIRTS