Filling Pieces 'LET US CREATE' SS17 Campaign

'LET US CREATE' signifies the next stage in the Filling Pieces journey. For SS17, the Amsterdam based footwear brand debuts new, innovative and custom-made sole designs. The contemporary label has stepped away from conventional industry standards of working with generic rubber cup-soles, and has produced 600 new styles comprising 14 new silhouettes and 5 custom soles. Filling Pieces has exercised its "new found creative freedom" to bring customers a range of innovative and uniquely designed soles.

To mark the occasion, the brand shot its SS17 campaign in Madagascar: "the ultimate expression of nature's creativity". Filling Pieces worked with the ever-changing landscape in order to reflect its own - and the collection's - evolving journey. The campaign's images expose the true beauty of Madagascar - its natural expression of creativity - alongside the new innovative and creative designs from Filling Pieces SS17.

'LET US CREATE' was shot by photographer Lotte van Raalte and features models Leo Hoyte Egan and Flora Carter. 

The collection will be released in three drops, in addition to a few smaller drops with exclusive styles. 

Tags:

• Filling Pieces
• Filling Pieces SS17
• footwear
• SS17
• SS17 campaign
• SS17 collection