AY Studios

AY Studios pays homage to James Ayschough (1720-1759), the pioneering inventor of sunglasses. A visionary of his era, Ayschough experimented with various lenses to enhance vision in diverse lighting conditions. His daring spirit and groundbreaking innovations inspire Ay Studios' ethos.

FOLLOW THE SUN

Established in 2019, AY Studios serves as a creative hub dedicated to crafting timeless yet daring designs. Our products, including sunglasses and bags, are meticulously crafted for the journeys ahead. Join us as we celebrate those who choose the path less traveled. Follow the sun with Ay Studios.

THERE'S NO FASHION LIKE TIMELESS

We reject mindless trend-chasing and the wasteful cycle of fast fashion. Instead, we create enduring products and designs meant to be cherished for generations. Explore our collection of sunglasses and bags, designed to stand the test of time.

NOTHING BUT QUALITY

We refuse to compromise on quality. Each product is crafted using the finest materials and production methods, ensuring durability and style. From sunglasses to bags, every detail is meticulously considered to create designs you'll love.

ALL ABOUT EXPLORATION

Curiosity drives our innovation. Our products, including sunglasses and bags, are designed to push boundaries and accompany you on new journeys. Embrace exploration with Ay Studios.

RESPONSIBILITY

We are committed to environmental stewardship. Through sustainable practices and partnerships, we strive to minimize our impact on the planet. Join us as we work towards a greener future.

THE FOUNDERS

AY Studios was founded by Daniel Uggerhøj and Torben Holt, who believe in inspiring positive change in the fashion industry without compromising style or quality. Supported by a team of creatives, they bring the vision of Ay Studios to life.

THE JOURNEY

Though rooted in Nordic spirit, our journey began in New Zealand and Australia in 2019. Now headquartered in Aarhus, Denmark, and represented in 17 countries by over 250 retail partners, Ay Studios continues to grow and innovate in the world of sunglasses and bags.