OAS

OAS, derived from the initials of founder Oliver Adam Sebastian, had its inception during his frequent visits to the family's summer retreat in Barcelona. The journey commenced with Oliver supplying his friends with espadrilles, a rare find in Scandinavia until 2010. This venture expanded to include swimwear, evolving OAS into the global resort brand it is today, catering to vacationers worldwide.

The essence of OAS transcends mere products; it encompasses the community surrounding the brand. As a label driven by demand, we collaborate closely with manufacturers and family enterprises to uphold the high standards we set for ourselves and our customers. Founded as a response to the Swedish winter, OAS is committed to crafting distinctive resort wear that evokes nostalgic vacation vibes. Our designs are timeless, prioritizing quality over fleeting trends, reflecting our enduring dedication.

"I want our customers to have confidence in our commitment to sustainability, inclusivity, and responsibility. We strive to act in the best interests of both our brand and our customers while maintaining our brand's vitality and evolution," says Oliver Lundgren, CEO, and founder of OAS.

With a defined core and unique aesthetic, OAS ventures into a realm of creativity and innovation. Drawing inspiration from art, architecture, and the global creative community, OAS pieces evoke fond memories of vacations past, offering a timeless connection to cherished experiences.